In a few weeks, brand owners will have a brief, one-time opportunity to prevent cybersquatters from registering www.[YOURBRAND].xxx.
On March 18, 2011, ICANN approved ICM Registry’s .XXX top-level domain (TLD). To hedge against an obvious public relations nightmare (think http://www.[yourbrand].xxx) and future infringement, you can take preventative action through ICM Registry’s Sunrise Period.